EXPERIENCE
Paid Marketing Specialist at HP Inc
⇼ 07/2021 - Present
Analyzing performance reporting to make optimizations for our open exchange and PMP/PG deals. Activating several programmatic campaigns at each stage of the funnel with a quarterly budget of $225k-3M. Delivering above internal KPI benchmarks for ROAS, CPA, CPLPV, and CTR focused campaigns. Connecting with our ad ops team, data science team, search team partners, and vendors on a weekly basis
Founder and CEO at Designated Thinkers (DT)
⇼ 09/2018 - Present
Founder of a product design company that puts sustainability as the number one priority. The parent company of Ludis Smart Apparel Tech. Currently in the early stages of conducting survey data for an innovative product catered to the soccer industry.
Autonomous Vehicle Test Specialist at Cruise Automation
⇼ 07/2019 - 07/21
Analyzing and monitoring alterations such as employees-only ride-hailing program. Conduct ride reports for our operations and engineering team as well as the training of new AVTOs.
Project Team Lead at Google OMC
⇼ 08/2020 - 12/2020
Leading a Paid Search team with a $10,000/mo budget to optimize the Google Ads Account of our nonprofit client, Atlas Corps. Reporting campaign insights and metrics to the Chief Development & Engagement Officer to ensure that our strategies align with the client's goals.
Digital Marketing Captain Lead at COOP
⇼ 01/2020 - 12/2020
Captaining allows me to build professional leadership skills, as well as develop a deeper understanding of the integration of Google Analytics, Google Ads, Facebook Ads, Bing Ads, Programmatic, and other tools into client marketing projects.
Co-Founder and Project Manager at Ludis Smart Apparel Technology
⇼ 09/2018 - 01/2020
Formulated a strategic business model and created product innovation charter assessing & establishing the target market, core competencies & KPI’s for our product.
Digital Marketing and Web Design at experiencebayarea.com
⇼ 07/2017 - 09/2018
Designed a website using the Wordpress platform and integrated SEO to our blog posts using Yoast, SEM using Google Adwords, email marketing using MailChimp, and social media marketing using Facebook Insights.
Marketing Coordinator (Summer Intern)
⇼ 06/2017 - 09/2017
Provided resource materials for the website database and collected potential leads for future cold calling.